I’ve been in so many situations I know nothing about. Working in several different industries I’ve had to ‘get smart, fast.’ How do I do it? By asking questions . . . and more importantly listening to the answers. Since I wasn’t really sure what would be valued at the Chick Tech Conference, I put together a control group of 10 women and I asked them what they would like to hear at a conference like this.
Then I listened.
Listening is something that you can never do deeply enough. Words are only a small portion of communication. So many factors go into the message. When I listen to a client, I start with secondary research. I read everything I can, starting with the website.
When I have a face to face meeting, I don’t report what I learned, I listen more. I ask open-ended questions (who, what when, where, why, tell me more . . . ) If I find a discrepancy between the secondary data and the conversation I’m having, I’ll listen more.
Several things might be going on . . . they might be creating something new and it hasn’t yet been documented. Or the person I’m speaking with has a more narrow view. I may have a broader vision of the topic based on my research. The person I’m speaking to may have a specialized view if they are a technician working in a specific role. I listen to them and I learn more.
When I’m listening I often think of it as holding a prism up to the light. Each time I turn the prism a new brilliant color or luminous image will be revealed. Listen deeply to your audience as you gather requirements, create new technology, discover scientific solutions, build a new business or bring a product to market. Listen . . .