The Art and Science of Communication

Raj Ramesh does a great job of explaining how capabilities work in business architecture. One capability where organizations and individuals sometimes inaccurately assume competence is Communication.

“The single greatest problem with communication is the illusion that it has taken place.”

George Bernard Shaw


Effective communication is a high impact, low cost capability that can be an incredible competitive advantage creating efficient, agile execution and high trust environments aligned with strategic objectives.

We all think we are good communicators because we know what we mean as we attempt to convey our message. However, it is not the job of our audience to listen, it is our job to make them hear. Assuring our teams and affected audiences understand what we intend is the tough part. Inspiring them to take action can even be more difficult.

When I work on project teams I’ll ask participants if everyone is clear on objectives and responsibilities. I’ll hear “yes, we had a meeting.” ONE meeting? Expecting that one meeting will be enough when trying to influence a complex transformation is highly unlikely. Expecting that one meeting reached your audience in a way that will influence their comprehension and change behaviors is improbable.

In today’s environment we are inundated with communication impacting our ability to remember and retain detail.

In the Mad Men days of advertising a common statistic was, ‘you had to hear a message 7 times to understand it.’ Today, as we have so many causes requiring our attention, demanding action from us, messages need much more repetition.

We need to communicate in such a way that people will understand. We all have audio, visual and kinesthetic learning abilities. It’s important to reach audiences in all ways to ensure our message is understood.

A great course that helps individuals enhance their writing skills is given by PowerSuasion. PowerSuasion will evaluate five writing samples and creating a Writing Profile and a Writing Editing Guide. These tools will help writers understand where they are falling short in writing and give them a tool that will guide them in improving. When I took the assessment I submitted an article, a proposal, a presentation, an email and a letter for professional review. The consistent mistakes I made through the different channels were eye-opening. I also learned about my strengths in writing and became a more courageous writer. In addition I learned how to use each medium its fullest advantage.

If you’d like to increase the capability of Communication in your teams and your organization ensure the continuous learning about the discipline of Communication is an individual priority and an organizational priority.